Kinetic Typography: JohnMalkovich.com
Motion | Fall, 2020
Restricted by typography, this animation explores language and motion, translating a Squarespace Super Bowl commercial promoting John Malkovich's website into an interpretive dance. Competing with John Malkovich's vocal performance, my objective was to introduce a new medium while preserving as much of the original content's attributes and qualities.
![](https://cdn.myportfolio.com/992fe8cb-2556-4634-8000-550255c62101/8a4a67e8-9c47-4651-9dd8-663cf23c31cf_rw_1920.jpg?h=07ed09c7781149a8bc22fe90fd3c2c80)
![](https://cdn.myportfolio.com/992fe8cb-2556-4634-8000-550255c62101/84baf926-efd2-4c5d-ace2-4395aebbe16f_rw_1920.jpg?h=ad13ab8ee53706d09914bd63d746ea2a)
![](https://cdn.myportfolio.com/992fe8cb-2556-4634-8000-550255c62101/fb5b5c94-fc80-46e5-9597-aa4f465f1b32_rw_1920.jpg?h=3345412f13f31431d02ff85365d04cb5)
Preliminary sketches
![](https://cdn.myportfolio.com/992fe8cb-2556-4634-8000-550255c62101/1bcb4e4e-44c1-4ee8-aaba-6dcbfc31f9eb_rw_1920.png?h=a8863aa43d0f61ca6c76239618b23134)
![](https://cdn.myportfolio.com/992fe8cb-2556-4634-8000-550255c62101/e27a7dfb-1c82-48cc-8939-574d8bc539dd_rw_1920.png?h=073b26b629691c4f9dcdf919b04c133e)
![](https://cdn.myportfolio.com/992fe8cb-2556-4634-8000-550255c62101/ff12fb3c-2ff0-4567-803b-04d3d72c733a_rw_1920.png?h=9b52f0194b34dbc33852f3b82908ec1e)
![](https://cdn.myportfolio.com/992fe8cb-2556-4634-8000-550255c62101/2b132cea-c469-4c39-b928-49df2228cc29_rw_1920.png?h=98e39e372d3fc5e0485f71ec228563e0)
Keyframes, Photoshop
![](https://cdn.myportfolio.com/992fe8cb-2556-4634-8000-550255c62101/4c45c349-2ef8-45c0-aac9-075ccb88e4df_rw_1920.png?h=715ee7f960418eb25cf1ad02eee1f83c)
![](https://cdn.myportfolio.com/992fe8cb-2556-4634-8000-550255c62101/596ed6e1-e5dd-4e99-89ea-41b9c56a7cb6_rw_1920.png?h=c3450dfdac1d70ee47ed02bd0bf43131)
![](https://cdn.myportfolio.com/992fe8cb-2556-4634-8000-550255c62101/749d0f14-03f2-4034-b7ae-448c07bed51e_rw_1920.png?h=9771e336d696703b6cb2319985f62e97)
![](https://cdn.myportfolio.com/992fe8cb-2556-4634-8000-550255c62101/1dc861f5-7a34-41a0-a9ed-b631e9409ee6_rw_1920.png?h=88badee473789dedabb036811a8d040a)
![](https://cdn.myportfolio.com/992fe8cb-2556-4634-8000-550255c62101/a75a84ae-9062-48bc-9178-5df631687eed_rw_1920.png?h=22635add82f2da0393b9d4e7eaa6d7c0)
Stills from the final outcome
Resources
Original Adversitment:
https://www.youtube.com/watch?v=vNInrUkctc4
https://www.youtube.com/watch?v=vNInrUkctc4
Visual Inspiration:
https://www.pinterest.com/ibrahimnoon/animate-type-mica-gd-3-fall-20/
https://www.pinterest.com/ibrahimnoon/animate-type-mica-gd-3-fall-20/
Royce da 5’9” - Caterpillar:
https://www.youtube.com/watch?v=dARAN1z2KqY
https://www.youtube.com/watch?v=dARAN1z2KqY