Motion Bumper: MICA x GGJ
Motion | Spring, 2020
This motion bumper is a narrative exploration of video games, demonstrating two-dimensional and three-dimensional techniques. The objective was to advertise an event, drawing visual inspiration from its brand guidelines, as the project's requirements orbited designing for an adopted style.
Following MICA's guidelines, I promoted a Global Game Jam, which used MICA's Game Lab as its venue. Referencing visuals presented by Ben Marriot in his workflow demonstration for YouTube title sequences, I expanded his concept into a 3D interpretation, focusing on the selected guidelines and the various fields of game design.
After establishing a concept to build from, my process became reasonably uncomplicated, rotating between developing the storyboard and the animatic. After working through iterations and feedback, I arrived at an engaging commercial that respects MICA's and the Global Game Jam's respective brand identities.
Preliminary sketches
Stills from the animatic
Stills from the final outcome

You may also like

Back to Top