![](https://cdn.myportfolio.com/992fe8cb-2556-4634-8000-550255c62101/a8d3474b-13c5-4eef-b4b3-913d3ff75c12_rw_1920.jpg?h=bc7ccbcd6a0eec656de2168b525683dc)
Redesign: Tesla for Teen Drivers
Graphic Design | Spring, 2021
Utilizing a professional pipeline — exploring variations, developing prototypes, and generating assets — this project reconsidered Tesla's landing page for teenage drivers. I based my solution on interactions and sought inspiration from character selection screens commonly found in video games. Honestly, being the target audience, I created a landing page I wanted to encounter in the real world.
![](https://cdn.myportfolio.com/992fe8cb-2556-4634-8000-550255c62101/e4b28d9e-262d-4aa5-b866-3b41ee29aa4a_rw_1920.png?h=1a836b6b8d626322cd14089f5fa9f8e0)
![](https://cdn.myportfolio.com/992fe8cb-2556-4634-8000-550255c62101/283f8995-0ce3-48ab-9532-5801a7f47c35_rw_1920.png?h=ead89962a9b784b3c4bc2ed0839fc259)
![](https://cdn.myportfolio.com/992fe8cb-2556-4634-8000-550255c62101/5dee105e-49e6-4fa8-ba29-2fdc5886fc7e_rw_1200.png?h=46a0c8e551baed821d0f04c6df8dfbce)
Original website - desktop, tablet, and mobile
![](https://cdn.myportfolio.com/992fe8cb-2556-4634-8000-550255c62101/5d4128a9-d2f2-49ae-92d0-76630e4a1620_rw_1920.png?h=113c80ab65b2105885edd93b8dcfdab0)
![](https://cdn.myportfolio.com/992fe8cb-2556-4634-8000-550255c62101/ce336120-8c24-44ea-98ce-228008cf82d8_rw_1920.png?h=8e1e729e71c786e456db3a5c3796020d)
![](https://cdn.myportfolio.com/992fe8cb-2556-4634-8000-550255c62101/fc1a647a-f925-43c7-821f-839eb975c4ab_rw_1920.png?h=8a81452ade0bb225447fdce622aff691)
Preliminary sketches
Interaction animation
![](https://cdn.myportfolio.com/992fe8cb-2556-4634-8000-550255c62101/9680b081-e489-4f61-9ada-49ab1c503360_rw_1920.png?h=64396cdbcc03c69ec8d525759948a3d0)
![](https://cdn.myportfolio.com/992fe8cb-2556-4634-8000-550255c62101/7186ac96-6cde-4059-b4e6-14cf8d2a45fd_rw_1920.gif?h=93dd0f00e4c19df2f936219c0fc99311)
Interaction prototype, CSS - p5.js
![](https://cdn.myportfolio.com/992fe8cb-2556-4634-8000-550255c62101/0fcd7383-fd92-42c8-bea9-ef05e2f0b113_rw_3840.png?h=90396e3dba186d4355e160f864543bd1)
![](https://cdn.myportfolio.com/992fe8cb-2556-4634-8000-550255c62101/b6006ca0-e022-4c06-b75a-b7e31cc1d4a0_rw_3840.png?h=e09fde5c5c68eece362b465a6cd3508d)
![](https://cdn.myportfolio.com/992fe8cb-2556-4634-8000-550255c62101/b3dc1a70-e977-4245-9732-d33ed32681b4_rw_3840.png?h=c802cbebc6610612ff14fa8ef31ed56d)
Rough designs
![](https://cdn.myportfolio.com/992fe8cb-2556-4634-8000-550255c62101/8a66a776-eb32-4636-a618-2ea09b0b7793_rw_3840.jpg?h=866dd085dfe9b8f996a73b63e378aa3b)
![](https://cdn.myportfolio.com/992fe8cb-2556-4634-8000-550255c62101/f49545c2-b49b-42da-b46a-efc20a66abca_rw_3840.jpg?h=e89ad5e27c104c77a856462e3ae0f934)
![](https://cdn.myportfolio.com/992fe8cb-2556-4634-8000-550255c62101/ca48e5ae-c9a6-4904-991b-e01f5427bca9_rw_3840.jpg?h=d6a2ae1961b5b15cfdbfa4b1ad26fe55)
![](https://cdn.myportfolio.com/992fe8cb-2556-4634-8000-550255c62101/5020c77d-4e82-42ca-a415-77ba4b5a31fe_rw_3840.jpg?h=853e657574a2a6e506a17c1e089ed928)
Vehicle thumbnails
![](https://cdn.myportfolio.com/992fe8cb-2556-4634-8000-550255c62101/e32a4dc8-1daf-4aa9-9530-856b802d2aa4_rw_3840.png?h=8cfd676c3b895a75611d45ca88e7f6f2)
![](https://cdn.myportfolio.com/992fe8cb-2556-4634-8000-550255c62101/ad650e5b-36ca-477d-9928-c6cceff3314d_rw_1920.png?h=814f9dc95db68cc06965ef2554027d8e)
![](https://cdn.myportfolio.com/992fe8cb-2556-4634-8000-550255c62101/3856c486-24fe-402f-91a0-74f4967197ef_rw_1200.png?h=fb7aaf6d940ee205f7c38a2716da8c86)
Final outcome - desktop, tablet, and mobile
Resources
Ford EcoSport 2021:
https://www.ford.com/suvs-crossovers/ecosport/
https://www.ford.com/suvs-crossovers/ecosport/