
Redesign: Tesla for Teen Drivers
Graphic Design | Spring, 2021
Utilizing a professional pipeline — exploring variations, developing prototypes, and generating assets — this project reconsidered Tesla's landing page for teenage drivers. I based my solution on interactions and sought inspiration from character selection screens commonly found in video games. Honestly, being the target audience, I created a landing page I wanted to encounter in the real world.



Original website - desktop, tablet, and mobile



Preliminary sketches
Interaction animation


Interaction prototype, CSS - p5.js



Rough designs




Vehicle thumbnails



Final outcome - desktop, tablet, and mobile
Resources
Ford EcoSport 2021:
https://www.ford.com/suvs-crossovers/ecosport/
https://www.ford.com/suvs-crossovers/ecosport/